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2 nights from
$1,259/room
London, United Kingdom

The Zetter Bloomsbury

9.8
Outstanding
From online reviews
Grand Opening: London Townhouse Luxury with Daily Breakfast, Nightly Cocktails & Dining Upgrades Available
The Zetter Bloomsbury logo
9.8
Outstanding
From online reviews
Save up to 34%
Hotel
2 nights from
$1,259total
Valued up to $1,910
Includes taxes & fees
Hotel + flights
2 nights from
$5,847total
Valued up to $6,498
Includes taxes & fees
About the hotel

The latest chapter from The Zetter, one of London’s most characterful boutique hotel brands, this brand new venue brings fresh creative energy to the capital’s hotel scene. Occupying six restored Georgian townhouses, the 2026 newcomer pairs the brand’s signature warmth and individuality with interiors by James Thurstan Waterworth, inspired by Bloomsbury’s literary, artistic and intellectual heritage.

Days at The Zetter begin in The Orangery, overlooking the manicured gardens, before drifting into afternoon tea, small plates or expertly mixed cocktails at The Parlour. There’s also a gym for keeping routines on track, while the tranquil garden and terrace offer a rare pocket of calm in the heart of the city.

Step outside and Bloomsbury’s literary charm is all around, with Russell Square, Holborn, Covent Garden and Soho all within easy reach. From museum-hopping to theatre nights and long lunches, this is central London with a more curious, creative edge.

The latest chapter from The Zetter, one of London’s most characterful boutique hotel brands, this brand new venue brings fresh creative energy to the capital’s hotel scene. Occupying six restored Georgian townhouses, the 2026 newcomer pairs the brand’s signature warmth and individuality with interiors by James Thurstan Waterworth, inspired by Bloomsbury’s literary, artistic and intellectual heritage.

Days at The Zetter begin in The Orangery, overlooking the manicured gardens, before drifting into afternoon tea, small plates or expertly mixed cocktails at The Parlour. There’s also a gym for keeping routines on track, while the tranquil garden and terrace offer a rare pocket of calm in the heart of the city.

Save up to 34%
Hotel
2 nights from
$1,259/room
Hotel + flights
2 nights & flights from
$5,847total*
Includes taxes & fees
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Location

The Zetter Bloomsbury
2-7 Montague Street, London WC1B 5BP, United Kingdom
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The Zetter Bloomsbury is perfectly positioned in the heart of London’s Bloomsbury district, steps from the British Museum and within walking distance of Oxford Street, Covent Garden and Leicester Square. This historic neighbourhood offers a quieter corner of central London whilst keeping you connected to the city’s cultural landmarks and West End theatres. The hotel is located approximately a one-hour drive from London Heathrow Airport (LHR).

Need flights? Our dedicated flights concierge can assist with your flight requirements (subject to availability). Contact sales@luxuryescapes.com.

Facilities

  • The Parlour
  • The Orangery
  • Outdoor garden and terrace
  • Fitness centre
  • Wi-Fi
  • Check-in: 3pm / Checkout: 11am

Surcharges may apply to select facilities and services

Things to know

Check-in from
15:00
Check-out by
11:00
Inclusions
  • Dining inclusions do not include drinks (unless otherwise stated). Menus are subject to change without notice.
  • Daily a la carte breakfast is served at The Orangery from 7am–10.30am.
  • Daily drink includes any drink from the standard menu, including cocktails (up to GBP14 per guest, per day). Available in The Parlour until 11.30pm Monday–Saturday and until 10.30pm on Sundays.
  • One-time lunch at The Parlour (select packages only) includes one food item per person (up to GBP 23) and one drink per person (beer, wine or soft drink, up to GBP9). Advanced booking is recommended – contact the hotel directly after confirming your stay dates. Menu is subject to seasonal changes and excludes afternoon tea.
  • Welcome bottle of wine (select packages only) will be a bottle of red, white or rose. Please nominate your preference when booking via the notes/requests section.
  • Daily Dining Credit (select packages only): The included credit must be used during your stay. Any unused credit will be forfeited and is not transferable or redeemable for cash. Credit can be used at any onsite venue (excludes minibar and room service). No minimum spend applies. Daily credit can be combined/rolls over each day. Applied to room at checkout.
Cancellation policy

7-Day Change of Mind ‘No Questions Asked’ Refund Guarantee: Things don’t always work out. Our 7-day Change of Mind Guarantee is there to help. Bookings (except for cruise bookings, flights and deposit fee, if applicable, which are subject to the cancellation terms of the relevant supplier) may be cancelled with a full refund provided that cancellation occurs strictly within 7 days from the date of purchase and provided that the cancellation is made no less than 14 days prior to the check-in date. Excludes flight and service fee, if applicable.

  • Cancellations outside of the 7-Day Change of Mind period will not be provided, except as required by Australian Consumer Law, your local law or as otherwise provided for in the Fine Print.

Flexible Cancellation: You can cancel your booking for credit up until 21 days prior to the original check-in date. This can be done via self-service in your ‘My Escapes’ account. Your credit will be valid for 12 months from the date of cancellation. Credits are not transferable and cannot be redeemed for cash. Excludes service fee, if applicable.

Please note this does not apply to flights booked with us. Flight fulfilment is provided by the airline(s) selected at the time of finalising the booking. For your air travel, you are bound by the terms and conditions and fare rules of the selected airline(s).

Date changes

Date Changes: If you need to amend your booking, you can self-service unlimited date changes in your ‘My Escapes’ account up until 21 days before your original check-in date. If you can’t find a suitable date, or still need further assistance, please contact our 24/7 customer service team. Subject to availability and surcharges.

Fine print

Valid for travel until 30 April 2027 (bookings must be made before 31 March 2027).

Blackout Dates & Surcharges: A non-refundable surcharge per room, per night may apply, payable at the time of booking. Dates and prices are identified in the Booking Calendar. Blackout dates may apply.

We reserve the right to modify prices for marketing and commercial reasons. Please note that full terms and conditions apply. Refer to the website’s terms and conditions.

Fine Print and package inclusions are accurate at the time of purchase and not subject to change, unless updates or corrections are specifically noted in the latest Fine Print with a timestamp. Please check the Fine Print prior to departure for any updates.

Images are for illustrative purposes and may not be reflective of the package purchased. See individual offers and packages for details.

Check-in from
15:00
Check-out by
11:00
  • Dining inclusions do not include drinks (unless otherwise stated). Menus are subject to change without notice.
  • Daily a la carte breakfast is served at The Orangery from 7am–10.30am.
  • Daily drink includes any drink from the standard menu, including cocktails (up to GBP14 per guest, per day). Available in The Parlour until 11.30pm Monday–Saturday and until 10.30pm on Sundays.
  • One-time lunch at The Parlour (select packages only) includes one food item per person (up to GBP 23) and one drink per person (beer, wine or soft drink, up to GBP9). Advanced booking is recommended – contact the hotel directly after confirming your stay dates. Menu is subject to seasonal changes and excludes afternoon tea.
  • Welcome bottle of wine (select packages only) will be a bottle of red, white or rose. Please nominate your preference when booking via the notes/requests section.
  • Daily Dining Credit (select packages only): The included credit must be used during your stay. Any unused credit will be forfeited and is not transferable or redeemable for cash. Credit can be used at any onsite venue (excludes minibar and room service). No minimum spend applies. Daily credit can be combined/rolls over each day. Applied to room at checkout.

7-Day Change of Mind ‘No Questions Asked’ Refund Guarantee: Things don’t always work out. Our 7-day Change of Mind Guarantee is there to help. Bookings (except for cruise bookings, flights and deposit fee, if applicable, which are subject to the cancellation terms of the relevant supplier) may be cancelled with a full refund provided that cancellation occurs strictly within 7 days from the date of purchase and provided that the cancellation is made no less than 14 days prior to the check-in date. Excludes flight and service fee, if applicable.

  • Cancellations outside of the 7-Day Change of Mind period will not be provided, except as required by Australian Consumer Law, your local law or as otherwise provided for in the Fine Print.

Flexible Cancellation: You can cancel your booking for credit up until 21 days prior to the original check-in date. This can be done via self-service in your ‘My Escapes’ account. Your credit will be valid for 12 months from the date of cancellation. Credits are not transferable and cannot be redeemed for cash. Excludes service fee, if applicable.

Please note this does not apply to flights booked with us. Flight fulfilment is provided by the airline(s) selected at the time of finalising the booking. For your air travel, you are bound by the terms and conditions and fare rules of the selected airline(s).

Date Changes: If you need to amend your booking, you can self-service unlimited date changes in your ‘My Escapes’ account up until 21 days before your original check-in date. If you can’t find a suitable date, or still need further assistance, please contact our 24/7 customer service team. Subject to availability and surcharges.

Valid for travel until 30 April 2027 (bookings must be made before 31 March 2027).

Blackout Dates & Surcharges: A non-refundable surcharge per room, per night may apply, payable at the time of booking. Dates and prices are identified in the Booking Calendar. Blackout dates may apply.

We reserve the right to modify prices for marketing and commercial reasons. Please note that full terms and conditions apply. Refer to the website’s terms and conditions.

Fine Print and package inclusions are accurate at the time of purchase and not subject to change, unless updates or corrections are specifically noted in the latest Fine Print with a timestamp. Please check the Fine Print prior to departure for any updates.

Images are for illustrative purposes and may not be reflective of the package purchased. See individual offers and packages for details.

Reviews

9.8

Outstanding
Reviews from Google
9.8
Outstanding
Reviews from Google
Why you should book with us
Best prices
We go direct to ensure you get the best price possible
Purchase with confidence
We offer a 7-day 'Change of Mind' no questions asked guarantee
Quality guaranteed
We test the beds to assure you have an amazing holiday
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